An investigation of mobile banking adoption on corporate banking outreach: A case study of Union Bank Nigeria, Lagos
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Background of the Study
Mobile banking adoption has become a critical enabler of outreach in corporate banking, providing innovative channels for service delivery and customer engagement. Union Bank Nigeria in Lagos has embraced mobile banking technology to extend its reach to corporate clients, facilitating real-time transactions, personalized financial services, and improved communication channels. By integrating mobile applications, digital wallets, and secure mobile platforms, the bank has been able to provide flexible and accessible services that meet the dynamic needs of corporate customers (Ogunleye, 2023). The use of mobile technology enhances operational efficiency by reducing manual processing and streamlining workflows, thereby contributing to cost savings and improved customer satisfaction. Furthermore, data analytics integrated into mobile platforms enable the bank to segment the market and tailor services to specific client needs, fostering deeper relationships and greater loyalty (Adenola, 2024). However, challenges such as network reliability, cybersecurity risks, and varying levels of digital literacy among corporate clients remain significant. This study investigates the impact of mobile banking adoption on the outreach efforts of Union Bank’s corporate banking division, exploring both its benefits and obstacles (Chukwu, 2025).
Statement of the Problem
Despite the advantages offered by mobile banking, Union Bank Nigeria faces significant challenges in leveraging mobile technology for corporate banking outreach. One primary issue is the inconsistent network infrastructure across different regions, which affects the reliability of mobile services and may lead to interruptions in service delivery (Ogunleye, 2023). Additionally, cybersecurity threats such as data breaches and mobile fraud undermine customer confidence in mobile banking solutions. Integration difficulties between mobile platforms and existing legacy systems further contribute to inefficiencies and data inconsistencies, hampering the effectiveness of outreach efforts. Moreover, the digital literacy levels among corporate clients vary, leading to suboptimal usage of mobile banking services. These challenges limit the bank’s ability to fully capitalize on mobile technology to enhance customer engagement and expand its corporate client base (Adenola, 2024; Chukwu, 2025).
Objectives of the Study
- To assess the extent of mobile banking adoption and its impact on corporate banking outreach at Union Bank Nigeria.
- To identify challenges affecting mobile service reliability and integration.
- To recommend strategies for improving mobile banking adoption and customer engagement.
Research Questions
- How does mobile banking adoption influence corporate banking outreach at Union Bank Nigeria?
- What challenges impede the effective use of mobile banking in corporate outreach?
- What measures can improve the integration and reliability of mobile banking services?
Research Hypotheses
- H₁: Mobile banking adoption significantly enhances corporate banking outreach.
- H₂: Integration issues with legacy systems negatively affect mobile banking effectiveness.
- H₃: Improved network reliability and customer education increase mobile service adoption.
Scope and Limitations of the Study
The study focuses on Union Bank Nigeria’s corporate banking division in Lagos, reviewing mobile banking initiatives over recent years. Limitations include variability in network infrastructure and potential data access issues.
Definitions of Terms
- Mobile Banking Adoption: The uptake and usage of banking services through mobile devices.
- Corporate Banking Outreach: Efforts aimed at engaging corporate clients through innovative service delivery channels.
- Digital Literacy: The ability of users to effectively use digital tools and platforms.
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